Overview
project information
BEIIN is a body care brand built around the idea that clean, high quality everyday essentials should be accessible and enjoyable. Leah Kirpalani, BEIIN’s founder, had an incredibly clear, high-level vision from day one, and it was a pleasure working together to bring the brand to life across positioning, naming, visual identity, packaging, and print. We worked through a lot of iterations in both the identity and packaging processes, including a few name changes and plenty of problem-solving and exploration around print, type and color, before finalizing the brand you see on shelves today. Sustainability and clean ingredients are a priority, and BEIIN’s long-term vision is an even more circular, refillable system. Since launching last year, BEIIN has received a variety of beauty awards and has been recognized by publications including Fashionista, Who What Wear, Shape, and Coveteur.
Services / Scope
Brand Identity Design, Logo Design, Brand Strategy, Packaging Design, Photography
